Designed by Alexander Girard Girard Throw A dream blanket Girard Throw In the mid-1960s, Alexander Girard designed this richly hued throw blanket as part of an astounding 17,543-item brand identity system - from logo to lounge furniture to bag tags - for Braniff International Airways. While their conversation points varied, each ended with the slogan When you got it, flaunt itthe idea of art director George Lois, who saw the out-flaunting as characteristic of Braniff, with the implication that you might bump into Warhol midflight. Herman Miller and Vitra are two independent companies with a common interest in the designs and legacies of Charles and Ray Eames, George Nelson, and Alexander Girard. The chair is in good condition, the upholstery is soft, the vinyl shows two small damages. Havana Rutledge was bound for her sister's funeral in San Francisco, Norman Allen to his mother's 88th birthday party in Madison, Wis. Ozark's first plane crash and St. Louis's worst killed 36 . Photo: Braniff Airways Foundation, Inc., Copyright All Rights Reserved, Braniff International Hotels, Inc., Timeline, Braniff International Airlines, Inc. Timeline, Braniff International Boeing 727-227 Advanced in 1978 Harper and George/Cars and Concepts/Halston Chocolate Brown Ultra Color Scheme at DFW Airport, Alexander Girard's Colorful World of Braniff International, Braniff International Cigarettes with Bluebird of Happiness Logo Designed by Alexander Girard, DC-8-62 Intercontinental Jet and Boeing 747-127 N601BN at Dallas Love Field, Braniff International and Trans Texas Postcard Mailer, Braniff Airways Lockheed L-188 Jet-Powered Electra, Alexander Girard 1965 BI Logo and Fastcheck Ticket, Alexander Girard For Braniff International. - Douglas Percy Bliss on his friend Eric Ravilious from their time at the Royal College of Art Eric Ravilious loved. During his tenure, he created over 300 textile designs in multitudes of colorways, wallpapers, prints, furniture, and objects. In a television advertisement for the new-look Braniff International, a suited man announces: We hired Alexander Girard to do our planeswe have blue planes, orange planes, yellow planes. - Alexander Rodchenko, 1921, Should Girards playing cards be used on a flight today, it is very likely that some will choose to admire the art on the cards as well as playing their favourite card games, such as poker and black jack which can also be done on, played a pivotal role in Girards art inspiration and eventually collection. This amount is subject to change until you make payment. Girard's colors and themes spread throughout the company -- from the airplanes themselves, to ticket counters and waiting areas, to bar soaps and paper cups. Flying on Braniff was stylish and exciting and the rest of the industry followed., Beautifully striped cashmere by Antonia Zander. A cast aluminium frame supports an upholstered seat that is shaped in steel and buffered with rubber edging. Alexander Girard demonstrating his newly-designed in-flight blanket for Braniff Airways, 1965. Learn more about how we protect your personal data by viewing our Privacy Notice. To help with this, he hired the New York advertising think tank of Jack Tinker and Partners, employer of Mary Wells, who had made a name for herself on Madison Avenue. Quick View. Looking to buy for your home? The airline had made brave, transformative decisions regarding design and culture. Braniff sought out two of the most popular designers of the day- famed American textile, architectural, & industrial designer Alexander Girard, & illustrious, Italian fashion designer Emilio Pucci. It had been open to the potential of design to transform an experience and an industryopen to what Alexander Girard described as uncovering the latent fantasy and magic in [a project] and convincing [the] client to join the process, which they very much did. They were brought on board by advertising firm Jack Tinker & Partners, namely by account executive Mary Wells, whod been charged with transforming Braniff from a relatively small name in the aviation business to the airline representing the golden age of travel. Maharam is proud to supportAlexander Girard: A Designer's Universethe first majorretrospective of Girards work organized in partnership with the Vitra Design Museum, on view at the Museum of International Folk Art in Santa Fe from 5.5-10.27. Get your Op-type fabrics and interiors designs by Architect Alexander Girard. Be the first to know about DWR special offers, new product launches, and Studio events. We wont get you where youre going any faster, but itll seem that way.. Pucci was tasked with overhauling the uniforms, with Girard responsible for the design of more than 17,000 elementsfrom the airplane livery to blankets and even sachets of sugar. Color, color, color - in fabrics, photos, objects, ink, and paint - was applied everywhere. This also created the opportunity for the Air Stripan in-flight experience targeted at attracting business fliers, who at the time were mostly men. . A Designer's Universe smow Blog English", "Alexander Girard, "the color-fool" - Graphine", Alexandar Girard's works in Columbus, Indiana, https://en.wikipedia.org/w/index.php?title=Alexander_Girard&oldid=1139557987, American expatriates in the United Kingdom, Short description is different from Wikidata, Creative Commons Attribution-ShareAlike License 3.0, Royal Institute of British Architects, Royal School of Architecture in Rome, Architecture, textile design, interior design, Radio cabinets, interiors for Detrola Corporation (1943), Exhibition design, "Design for Modern Use, Made in U.S.A." Museum of Modern Art (1950), Rieveschi residence, Grosse Pointe, Michigan (1951), Exhibition design, "Good Design" Home Furnishings Exhibition, Museum of Modern Art (1954), Exhibition design, "Textiles and Ornamental Arts of India" Museum of Modern Art (1954), "Day of the Dead" documentary film, collaboration with Charles Eames (1956), Nativity Exhibition, sponsored by Hallmark Cards, Atkins Museum, Kansas City, Missouri, Penthouse apartment for Hallmark Cards, Hallmark Building, Kansas City (1962), Gregory residence, Wayzata, Minnesota (1963, with architect I.W. Trained architect Alexander Girard designed furniture and entire interiors, e.g. Magazines like Rolling Stone and Playboy were foregrounding the pursuit of leisure, entertainment, pleasure, and luxury, and Braniff was following suit. Buying for your business or workplace? "People got fainting fits if they saw bright, pure color," Girard commented at the time. Free shipping for many products! The director of design for the textiles department at Herman Miller, Inc., from 1952 to 1973, mid-century modern visionary Alexander Girard introduced bright, bouncy colors to upholstery and drapery fabrics, created jaunty graphics for marketing and advertising materials and devised motifs for everything from textiles to ceramics based on his Photo: Braniff Airways Foundation, Inc., Copyright All Rights Reserved, Braniff International Hotels, Inc., Timeline, Braniff International Airlines, Inc. Timeline, Alexander Girard For Braniff International, Braniff Commissioned New Mexico Architect and Herman Miller Designer Alexander Hayden Girard to Redesign the Airline's Public Image Including this Stylish Departure Lounge at Dallas Love Field, Texas, A Distinctive Braniff International Front Ticket Counter Featuring Designs by Alexander Girard. It was a project most designers could have only dreamed of, and one of unprecedented scale. But what Braniff may have failed to see is the way that Girard grounded that fantasy and magic in modernismplayful decor and masterful reduction, craftsmanship and industry, fantasy and logicrather than style with arrogance. the legendary restaurant La Fonda del Sol in the Time & Life building in NYC. Braniff International Airways turned to architect-designer Alexander Girard when it refreshed its brand in 1965. Girards work with Herman Miller continued until 1973 and included spicing up the Action Office system with a series of decorative panel fabrics. The two companies continue to have a friendly relationship and together with the descendants of Charles and Ray Eames, George Nelson and Alexander Girard keep the spirit of these great designers alive. Global shipping available. Architect Alexander Girard, long a designer of Op-type fabrics and interiors, has extended the vision to Braniff with a wild hot jazz of multicolored, variegated, piebald, warm, cool, solid, checked, striped, patterned posters, upholsteries, wall, and window coverings, graphics and then some. Designer and architect Alexander Girard was responsible for the design of over 17,000 elements for Braniff including the creation of a new typeface, seen in the 1965 annual report and 1967 timetable shown here. 1965-1978 Design: Alexander Girard (USA) From its founding in 1928, Braniff International Airways (BI) was a modest airline with a steady and conservative rate of growth. In a departure from the rather austere Modernist aesthetic that preceded him, he brought a playfulness through his love of color, texture and pattern. After its initial collaboration with Girard and Pucci, Braniff worked with Alexander Calder and Halston. With primary colors, concise geometric patterns, and a touch of humor, he injected joy and spontaneity into his designs. Refine by Category: Miscellaneous Accessories, Refine by In Stock: In Stock and Ready to Ship, Girard Environmental Enrichment Panel - Black & White, Girard Environmental Enrichment Panel - Eyes, Girard Environmental Enrichment Panel - Four Leaf Clover, Girard Environmental Enrichment Panel - Knot, Girard Environmental Enrichment Panel - Love Heart, Girard Environmental Enrichment Panel - Stars, Girard Environmental Enrichment Panel - Hand & Dove, SEMIANNUAL SALE: SAVE 15% + 5% WITH CODE: EXTRA5. The agency had already earned a reputation for its innovative approach; in its work for Braniff Airways, Jack Tinker & Partners not only created a new identity for the airline but shifted the approach to identity design within aviation as well. In 1965, Alexander Girard was hired with Emilio Pucci to redesign every aspect of Braniff International Airways. Girard developed a friendship with Charles Eames in the 1940s when the two men realized they had coincidently designed almost identical modern radio cabinets and were both experimenting with plywood chairs. Boeing 707 upholstered with Orange Solid, Checker, and Toostripe by Alexander Girard, 1965. Alexander Calder was hired in 1972 to paint a full sized Douglas DC-8, which became the world's first flying canvas and he repeated the performance again for America's Bicentennial in 1976. Girards reputation soared in 1959, when his zestful interior design of the La Fonda del Sol restaurant in New York electrified the public. Braniff Commissioned New Mexico Architect and Herman Miller Designer Alexander Hayden Girard to Redesign the Airline's Public Image Including this Stylish Departure Lounge at Dallas Love Field, Texas. They were essentially given free reign for a total re-design over anything and everything that represented Braniff International Airlines. Pucci was tasked with overhauling the uniforms, with Girard responsible for the design of more than 17,000 elementsfrom the airplane livery to blankets and even sachets of sugar. 747 Braniff Place. Browse our online store to support all of your work and home needs. Photography courtesy of Braniff Airways Foundation, Copyright. He had a very close friendship and professional relationship with George Nelson and Ray & Charles Eames and became head of the textile department of the Herman Miller company. We don't want to rely on ads to bring you the best of visual culture. Even when he fell in love - and that was frequently - he was never submerged by disappointment. The Flashbak Shop Is Open & Selling All Good Things. For additional information, see the Global Shipping Program, Vintage Alexander Girard Braniff Wool Blanket Pink, Gold, Orange Plaid. 2023 Design Within Reach. 2023 Braniff Boutique Otras empresas para las que trabaj son Braniff Airways International y John Deere en las que particip en numerosas reas del diseo, desde el diseo de interiores, textiles, mobiliario . Seats upholstered with Toostripe and Checker by Alexander Girard, 1965. Alexander Girard (1907-1993) fue uno de los diseadores y artistas ms influyentes del siglo XX en el mbito del textil y el diseo de interiores. Architect Alexander Girard, long a designer of Op-type fabrics and interiors, has extended the vision to Braniff with a wild hot jazz of multicolored, variegated, piebald, warm, cool, solid, checked, striped, patterned posters, upholsteries, wall, and window coverings, graphics and then some. The positive impact of the Air Strip for the feminist cause is debatable, but at the time it struck a chord (not to mention made Braniff the go-to airline during the Sinatra Come Fly with Me era), and Mary Wells Lawrence went on to become the first female CEO of a company listed on the New York Stock Exchange, as founding president of ad agency Wells, Rich, Greene. The city is known to some as "The City of Roses" because of a 9-mile (14 km) stretch of highway that was once lined with dozens of rose bushes. When the partnership was dissolved in 1984, the rights to the designs of Eames, Nelson, and Girard were assigned to Vitra for Europe and the Middle East, while the Herman Miller name and program were retained by Herman Miller. In 1967, Herman Miller introduced a line of seating by Girard, based on his work for Braniff. There was no broad market for air travel, and there were also no differentiating features in terms of aircraft design or speed, so in its work with Braniff, Jack Tinker & Partners stepped away from facts and statistics in favor of creating a mythology. St Petersburg is the city Christopher Hitchens called "an apparent temple of civilization: the polished window between Russia and Europe the, "I never saw Eric Ravilious depressed. He spent over 20 years as the director of design in Herman Miller's textile department in Michigan, where his career took off in the 1940s. [2] Early life [ edit] He was born in New York City to an American mother from Boston and a French-Italian father. If you enjoy what we do, please consider becoming a patron with a recurring monthly subscription of your choosing. This project enabled him to redesign everything that involved the airline, from the check in desk, to the furniture in the customer lounged and even to to the sugar packets. In 1968, Girarddesigned a set of playing cards. Although seemingly contradictory, both statements are accurate and are a reflection of Girard and the time period in which he worked. The exhibition he curated for the Detroit Institute of Arts in 1949For Modern Livingcelebrated postwar modernism. New vibrant color schemes were added during the 1970s and Halston designed an amazing line of easy to wear-and-care ground and flight personnel uniforms. 727 Braniff Place. The uniforms designed by Emilio Pucci were another revolutionary spin on the characterization of air travel. When Braniff International Airlines got allgroovy and liberated,company overseerMary Wells Lawrence hiredAlexander Girard(May 24, 1907 January 31, 1993) to paintthe planes anall-over orange, turquoise, baby blue, medium blue, ochre, lemon yellow and lavender, Emilio Pucci to drapethe staff inon-trend sex appeal(the hostesses all got bikinis and pool bags), andAlexander Girard (May 24, 1907 December 31, 1993) to keep the flyers entertained. Fabric Competition, Museum of Modern Art, New York, 1946, St. Louis Memorial Competition, Winning Team Member, 1948, Trail Blazer Award, Home Fashion League of New York, 1952, Silver Medal, Architectural League of New York, 1962, Elise de Wolfe Award, New York Chapter of American Institute of Interior Designers, 1966, Governors Award, Outstanding Contribution to Fine Arts in New Mexico, 1981, Designers West/Ray Bradbury Creativity Award, 1987. There are two certitudes commonly assigned to midcentury designer Alexander Girard: He was the least well-known of the great designers at Herman Miller in the 1950s and 1960s, and he was the greatest colorist and textile designer of modern time. Girard designed an amazing palette of bright and vibrant colours that were painted on Braniffs jet aircraft along with corresponding interiors with bright and colourful seat fabrics. All five DC-8 aircraft were initially left in the Green and Yellow Panagra Color Scheme but black Alexander Girard Braniff International titles were added down both sides of the fuselage replacing the Pan American Grace titles. . Cheerfulness kept creeping in." These colorful, whimsical objects inspired him, as his designs continue to inspire us. The airlines fleet was painted with a palette of soft pastels and bright primary colors, the plane seats and carpet upholstered in Girard textiles, and the in-flight experience packaged and presented in a typeface designed by Girard, with a custom bird logo, The Bluebird of Happiness. His typographic treatments and bird silhouette appeared on everything from matchbooks and glassware to timetables, stationery, badges, and ashtrays. This amount includes applicable customs duties, taxes, brokerage and other fees. JPY8,115 Converse x Braniff Alexander Girard Shop Alexander Girard furniture and designs at Design Within Reach. Inside [we have] seven different color schemes, and since we fly to Mexico and South America, and from Peru, Brazil, and Argentina . This rare chair belongs to the Braniff airline furnishings, produced by Herman Miller and available for private customers in 1967 only. In 1965, Alexander Girard was hired with Emilio Pucci to redesign every aspect of Braniff International Airways. It also further cemented Braniffs reputation for blending style with arrogance, the flip side of its relationship with Madison Avenueand it was precisely this arrogance that would ultimately lead to the airlines demise. Braniff International 90th Anniversary. For over two decades the companies successfully collaborated to establish a market for good design, and further the designs of Eames, Nelson, and Girard in Europe. Color, color, color - in fabrics, photos, objects, ink, and paint - was applied everywhere. Girards work also influenced other airlines, including Continentals commission of Saul Bass, who redesigned its logo in 1973. Girard reprised the feat for Braniff International Airways in the mid 1960s, designing no less than 17,543 different itemsfrom logo to lounge furniture. Colburn), Indian government commissioned Girard and Eames to design the Memorial Exhibition for Nehru, Delhi, India (1965), "El Encanto de un Pueblo (The Magic of a People): International Exhibit for Hemisfair, San Antonio, Texas (1968), Fabric Competition, Museum of Modern Art, New York, 1946, St. Louis Memorial Competition, Winning Team Member, 1948, Trail Blazer Award, Home Fashion League of New York, 1952, Silver Medal, Architectural League of New York, 1962, Elise de Wolfe Award, New York Chapter of American Institute of Interior Designers, 1966, Governors Award, Outstanding Contribution to Fine Arts in New Mexico, 1981, Designers West/Ray Bradbury Creativity Award, 1987, Vitra Design Museum, Weilam Rhein, Germany 11 Mar 2016- 22 Jan 2017, Cranbrook Art Museum, Bloomfield Hills, Michigan, USA Jan 17 2017- Oct 08 2017, Hangaram Design Museum, Bloom field Hills, Seoul, South Korea, Dec 2017- Mar 2018, Museum of Internationala Folk Art, Santa Fe, New Mexico, USA May 5, 2019- Oct 27 2019, Palm Springs Art Museum, Palm Springs, California, USA Nov 23 2019- Mar 01 2020, Franz Mayer Museum, Mexico City Jun 17 2020- October 11, 2020, This page was last edited on 15 February 2023, at 18:49. 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