Most expensive was Waitrose, costing 20.57 more than Asda for the same or equivalent items. Waitrose Essential Tomato Ketchup (19p/100g) - 69%. Asda (Asda.com) was the cheapest supermarket for this trolley, continuing its streak (starting in January 2020) as the cheapest traditional supermarket. Here's how our trolley of groceries stacked up at each of the UK's biggest supermarkets. Are investors underestimating the impact of rate rises? Reddit and its partners use cookies and similar technologies to provide you with a better experience. How expensive is Palermo. I would much rather have gone for the slightly more expensive but tastier option of the Aldi pie. The same shop at Ocado cost 44.13, making it 17 more expensive than Aldi. Heres how much our trolley of 70 items cost, on average, at each of the UKs biggest supermarkets: We also looked at a super-sized trolley of 150 items (the original 70 items, plus 80 more). Meanwhile, the same or equivalent items from the priciest supermarket Waitrose would have cost 33.94. Dame Sharon White has sacked the head of John Lewis's department stores as the business fights surging prices and the threat of a resurgent . Waitrose was a huge 49.48 more expensive than Asda, coming in at 386.98 on average for the same trolley of goods. We also compared a larger trolley of 63 groceries (the original 18, plus 45 more). This included a greater selection of branded items, such as Branston baked beans and Flash cleaning spray, that weren't available in the discounter supermarkets. But here are our findings in order of the most expensive total price to the cheapest - and you might be surprised which one came out on top. If there's one near me I would pop in for things I wouldn't get anywhere else, but Tesco is alright enough and I'm not fussy about where I shop. Analysts said a rise in online food shopping, plus Ocado's new tie up . There was also a sequence in which an estate agent showed us around two similar houses to demonstrate the Waitrose effect: one being worth significantly more due to its proximity to a store, and definitely not any other factors.Via experts and former employees, we learnt how the stores introduced the country to avocados, chicken kievs, houmous, sushi and other Margo and Jerry products. The same or equivalent items from the most expensive supermarket Waitrose would have cost 33.20 over 9 more. Of the grocers we were able to compare (Asda, Morrisons, Ocado, Sainsbury's, Tesco, and Waitrose), Asda was the cheapest supermarket, with a trolley of 178 items costing 279.54. We compared prices for a trolley of 85 items, including food, drink and household essentials. This means that Asda was the cheapest 'traditional' (or non-discounter) supermarket every month in 2022, as well as January 2023. SIMON LAMBERT on how to fight back as banks sting borrowers but fail Persimmon warns on profits and slashes dividend by 75% as builder stares down the barrel of housing market slump. Amusing to see them walk around in their dubarrys and barbours then watching them get in 05 plate Mondeos outside. Lidl was the cheapest supermarket in May 2021, with our trolley of 20 items costing 22.66. Generally fresh food is much better quality and I can get cuts of meat that just aren't available anywhere else. M&S has spent the past 18 months working behind the scenes to improve its position on prices compared with other supermarkets and in particular Waitrose - which it is replacing as Ocado's . We compared 47 popular groceries, including own-label and a small number of branded items. Trade magazine The Grocer checked out standalone forecourt convenience stores owned by the Co-op, M&S Simply Food, Morrisons Daily, Sainsbury's Local, Tesco Express and a Little Waitrose. Asda, at 256.31, was by far the cheapest supermarket in our larger analysis it was 15.41 cheaper than its nearest rival Tesco. Waitrose was 51.33 more expensive than Asda, coming in at 406.95, on average, for the same trolley of goods. This was 49p cheaper than Morrisons on 20.48. The second most expensive, too, which was . This included a greater selection of branded items, such as Branston baked beans and Kleenex tissues, that aren't always available in the discounter supermarkets. Asda, at 181.69, was the cheapest supermarket for September and pipped its next closest rival (Sainsbury's) by 7.50. As in you don't get pulled up every other shop to have a security check like at Tescos, which defeats the purpose of making a shop quicker. But he's not sitting idly by. The comments below have not been moderated. In terms of fruit, meat, fish and bread Waitrose is better than the other supermarkets. If you buy less and if you have the time to make some things yourself you can save loads of money. At the other end of the scale, Waitrose was most expensive each month. Aldi won our 'cheapest supermarket of the month' title six times last year more than any other supermarket. You can find out the latest results of our analysis directly below. There's one near us that we go to if we want something special, or sometimes on Fridays to buy fish. Aldi and Lidl were not included in this larger-scale analysis, due to the smaller and frequently changing range of branded goods they sell. Which was the cheapest supermarket in January 2023? Register for FREE guest access today. This does not affect our editorial independence. I'm another Waitrose fan. M&S who offered the most expensive crumpets, scored the lowest, while Waitrose's sourdough version were nice, but not worth 1.35 - you could buy two packs of crumpets from Asda or Aldi for the . Both are more than 2 cheaper than bronze placed Asda, Which's? No, not the election but Channel 5 documentary M&S vs Waitrose: Which is Better Value? Given that Aldi was found to be the cheapest supermarket in more individual months than Lidl in 2020 (see below), you might be surprised that Lidl was named the overall cheapest for 2020. Aldi was the cheapest supermarket in March. June saw the return of Aldi and Lidl to our analysis after a brief Covid-related pause (as we had temporarily been unable to send fieldworkers out to stores). Express. The same shop at Waitrose was 99.40 on average, meaning it was 23.79 more than Aldi. Best pepperoni pizza: Chicago Town beaten by cheap supermarket rivals, M&S trials Sparks loyalty subscription costing 120 a year, Valentines Day supermarket meal deals compared. A trolley at Ocado cost 154.11 while a trolley at Tesco cost 149.49. Waitrose was also a pricey prospect at 181.66, on average. The same shop at Waitrose (Waitrose.com) cost 112.62 on average, making it nearly 31 more expensive than Aldi. If I wanted cheaper I could pay for a bus to a cheaper shop which would cancel out the savings, but am ok with my choices. So it's just a choice with upsides and downsides. Our trolley of groceries cost an average of 66.45 at Aldi, but rival Lidl was hot on the discounter's heels at 67.17. Lidl(Lidl.co.uk) was the cheapest supermarket in May 2022, for the sixth consecutive month. Associated British Foods said consumer spending had proved to be more resilient than it had forecast and it now expected profit margins at Primark to be "above 8%", higher than . The same shop at Waitrose (Waitrose.com) was 101.17, on average, making it 25.38 more expensive compared to Aldi. As well as analysing prices each month, we do a whole-year look each January and, according to our analysis, Aldi was the cheapest supermarket in 2022. We also compared a larger trolley of 68 groceries, made up of the original 23, plus 45 more. In percentage terms, the same 20-item shop came in 32 per cent higher at Waitrose than in Lidl. We use experts to ensure that own-label products are as comparable as possible between the supermarkets, based on a range of factors including weight, quality and other industry data. They also sell decent bread rather than just Hovis crap. Not logged in before? Prices higher than Waitrose and own label products of worse quality/lower specification than Asda's basic range. We also compared the cost of a larger trolley of 149 items (the original 48 plus 101 more). Safest supermarket revealed out of Tesco, Sainsburys, Asda & more, Supermarket: Waitrose came in cheaper by 5 for a trolley in a recent report, Latest product restriction rules at Tesco, Sainsburys, Asda & Aldi, Money saving tips: The best ways to drastically slash lifestyle costs, The recent analysis looked at the cost of items including eggs, milk and bread, Tescos secret coronavirus Operation Doomsday plan exposed, Supermarket: Tesco currently holds the biggest market share, Aldi vs Lidl: Cheapest budget supermarket revealed for price and quality of products, The cheapest supermarket in the UK revealed - how to shop for less, Supermarket deals: Cheap grocery offers from Aldi, Asda, Lidl, Morrisons and Tesco, Lidl offers: Special buys available this week, Tesco SELL OFF: Supermarket giant cashes in on 165million sale, Morrisons Caf opening takeaway across 402 UK supermarkets, Budget brands Aldi and Lidl consider push into home delivery. Aldi was the cheapest supermarket in June 2021. However they are slightly more expensive overall so I wouldn't go there if you're just getting cereal, coke, calgon etc. Rival discounter Lidl was 4.46 more expensive, which is an unusually large difference between the two discounters. I've got a choice of Waitrose or Tesco in my town, and I definitely prefer Waitrose. Sometimes I'll get papayas reduced to below apple prices. At first glance, the M&S version looked identical with a similar metallic clasp, but it was more expensive at 99, and less elegant. And Waitrose was the most expensive supermarket in 2020. Waitrose and Ocado were the most expensive places to buy our basket of groceries for six months of the year each, but did they make up for it in other ways? Both too have tried to attract bargain hunters with budget ranges and meal deals.How have the two differentiated themselves? It was 17.01 cheaper than Waitrose, where the bill would have been 149.82. The same shop at online-only Ocado would have cost the most at 131.03, nearly 10 more than Asda. In contrast, the same basket was 31.85 at Waitrose - the most expensive supermarket. Sainsbury: 31.72. Home of the Daily and Sunday Express. 9 years ago. They open in an area where rich enough people live and no one feels the financial need to go somewhere cheaper. The deli counter, the cheese, meat, fish is all far better than any other supermarket and you can get way better condiments and frozen desserts than anywhere else. It was a staggering 41.25 cheaper than the most expensive supermarket, Waitrose. Enjoy the latest special offers and half price events, found and shared by our community of bargain hunters. We track the prices of up to 200 branded and own-label products every day over the course of a month to work out the average cost per item, then add those averages up to get a trolley total for each retailer. Waitrose is a high-class chain of stores in the United Kingdom and mainly deals in food products and grocery. Waitrose was the most expensive at 31.41 while Tesco was the seventh most expensive at 27.06. We also compared a fuller trolley of 85 items, comprising the original 19, plus 66 more. Waitrose was the most expensive, coming in at 363.88. However a recent report has revealed that a basket at Tesco could be more expensive than at Waitrose. There are a few exceptions, for example Sainsbury's stores have different prices from Sainsbury's local and Waitrose will have different prices from Little Waitrose stores, which may then be . Their staff are likewise incomparably better and it's all round a more pleasant experience. Maybe it's just the way I shop but I really don't see much price difference between the two. Asda was also the cheapest supermarket for a super-sized trolley when we checked in July and August. There are a few things they do that I can't find at other supermarkets (specific cuts of meat, unusual wines) that I'd otherwise have to make a special trip for, The staff are mainly experienced and knowledgeable because it's generally pretty good to employees so they stick around, Also has a better drinks selection than normal supermarkets. UK based subreddit for non-political news, commentary and discussion. Clearly, heading to Waitrose is a fairly pleasant experience, as far as supermarket shopping goes, though it also took a hit on value for money, much like M&S. Indeed, one shopper said that while it was a "nice place to browse" it wasn't always easy to understand why it was more expensive. You don't go to Waitrose for Heinz beans or HP Sauce unless you're rolling in it. I used to shop in Morrisons, but its become such low quality and its such a dingy and jaded shopping experience. The Grocer said: "Sainsbury's strapline is 'Live well for less' so it will be pleased to have emerged with the cheapest basket of the six, with a bill totalling 17.44 - that's 29per cent cheaper than M&S. Create an account to follow your favorite communities and start taking part in conversations. Purchasing the items at Amazon would have cost 73.03, around 2.02 cheaper than its nearest rival. We do not allow any commercial relationship to affect our editorial independence. Lidl was the cheapest supermarket in August 2021. The contents of our trolley vary from month to month and might include anything from Andrex toilet paper and Lurpak butter to own-label bread and Heinz baked beans. Lynsey says: "Great quality tortilla chips from Waitrose. Waitrose was more than 38 pricier than Aldi, at 105.25 for the same or equivalent items. Reply 5. I don't have a waitrose near me now but when I did, I found the deli type stuff much better quality and bigger range, stuff like prepared sandwich fillers or specility meats and cheeses. Own brand is all top quality and often better than the famous brands at fair prices. In the analysis of 20 goods, which includes Aldi and Lidl, groceries with some of the biggest price differences include own-label large free-range eggs, which had a difference of 1.15 between Lidl and Waitrose, and own-label rocket, which had a difference of 86p. We use your sign-up to provide content in ways you've consented to and to improve our understanding of you. Waitrose: Own brand French blend Own brand Italian blend Ueshima. In our experience, items from Amazon . We listened to that feedback and have added own-label items to our trolley to enable us to widen the net of retailers we include. On average, you may not have to spend more than between 70 and 150 euros depending on your priorities and preferences. A. Big At Which?, weve been analysing supermarket prices for years, but we only added Aldi and Lidl to our research in 2020. We include special offers, but not multibuys. The cheapest supermarket in December 2020 was Lidl. How one in eight claims for damage is submitted in March - so how bad are YOUR Bank of England governor Andrew Bailey says more rate hikes are 'not inevitable'. We also compared the cost of a larger trolley of 153 items (the original 49 plus 104 more). But surprisingly in third place was upmarket Waitrose on 19.99. Looking at individual items, a packed of chicken breasts in Asda cost 3.40 while in Iceland the same pack costs 5. We rotate the products in the trolley to ensure we're comparing as many branded products as possible. This included a greater selection of branded items that arent always available in the discounter supermarkets, so we weren't able to include Aldi or Lidl. Earlier this year, it announced plans to cut its prices to match those of its competitor, Tesco. The same or equivalent items from the most expensive supermarket, Waitrose, would have cost 31.41 (7.82 more) compared with Aldi. UK bread is the best in the world hands down. noted that own-brand items are not exactly the same at different supermarkets, but they used experts to ensure the products were as comparable as possible. said. By clicking a link you are consenting to this. Basic produce in Waitrose is indeed slightly more expensive than in other supermarkets, but not that much. 2.3 million households estimated to have missed bill payments in January, Supermarket pricing review launched after Which? Most of this is based on online prices, but for Aldi and Lidl (which don't sell their full ranges online) we send fieldworkers out to stores to see how much each item costs each day. "With the second cheapest basket of all, Tesco can consider itself unlucky not to have scooped the prize for cheapest of the lot -- had Sainsbury's not had a big price promotion on the Ben & Jerry's it would have been. Sales at Primark's 419 stores have held up better than expected and should rise 16% to 4.2bn in the half-year to 4 March, the company told investors on Monday . Meanwhile, the same or equivalent items from the priciest supermarket Waitrose would have cost 32.85 that's 41% more. Lidl (Lidl.co.uk) was the cheapest supermarket in March 2022, with our basket of 21 groceries costing an average of 26.83. Grocery prices at Sainsburys, Morrisons and Tesco were similar, with just over 6 separating the three supermarkets. One of my favorites in my personal library which I'm very proud of it is more expensive maybe than a subscription to my way better . It was 21.22 cheaper than the most expensive supermarket, Waitrose. This means that we may include adverts from us and third parties based on our knowledge of you. Lidl was the cheapest supermarket for March 2021, with our trolley of 20 items costing 22.48. Sometimes they have bussed in a contractor to stock the shelves which seemed a bit odd. This had the advantage of ensuring that we were strictly comparing like with like. By Answer (1 of 68): Waitrose is "Mrs Bucket" posh; reserved for those who like to be seen atatthe right grocery store!?! Our basket of 18 groceries cost 25.92 at the discounter, compared with 35.06 at Waitrose. That, over a 30ish shop, Waitrose is only 3.19 dearer than Sainsbury (which narrowly beat Tesco largely thanks to a very cheap jar of pesto) may or may not . This is a significant difference, and means that shoppers looking to save money would be better off opting for Asda instead. The same or equivalent items at Waitrose cost 30.89. Is it just because of the price or because of their more exotic or posh stock (or at least stock that labels itself as those things)? You should be checking your bank account regularly. Compared with priciest supermarket Waitrose (283.57), Asda shoppers could have saved 50.70. Add message. Sainsbury's (sainsburys.co.uk) was the next cheapest in our January 2023 analysis (375.84), followed by Tesco (376.72). Except Asda, if I'm feeling brave when school finishes and the kids roll in. We've given the average price of our comparison basket in 2016 below. We've given the average price of our comparison basket in 2014 below. Theres even less posh twats in there now because they all go to whole foods. They are more expensive than some of the budget . Some people took their thoughts online to ask how an online delivery service can bump up the prices when you can get the same products in-store. Shoppers say they have "felt too intimidated" to go in, and a Waitrose worker who's worked at stores across the country has described it as "easily the poshest store". How our research has changed to include Aldi and Lidl, Aldi was crowned the cheapest supermarket of July 2021, with our basket of 20 products costing 23.59. By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. We also compared a larger trolley of 76 items, comprising the original 18, plus 58 more. I also really liked the salad bar. For this trolley of groceries, Asda was the cheapest at 157.41 and Waitrose the priciest at 183.51. Waitrose has its royal connections, M&S has Percy Pigs. The range and quality of the foods sold is without equal (among high st supermarkets). And the battle has heated up in recent years as they expand into one anothers territories and navigate tougher business conditions.As is now standard for supermarket shows, we met some slightly eccentric brand loyalists who just couldnt imagine shopping anywhere else. and our Group products and services. Waitrose discount codes for new and existing customers. The same trolley of items at Waitrose was a hefty 62.74 more than at Asda, coming in at 342.28. It is also clearly still going after the more premium end of the market with a 60 minimum spend, compared to 40 on Ocado. Of the 'big four' supermarkets, Tesco (Tesco.com) was the cheapest at 93.42. I've never heard anyone mock LIDL or ASDA, there's a lot less real snobbery than reverse to be frank. While the rankings changed slightly each month, Morrisons was still the cheapest for six months of the year. At the end of the spectrum, the final bill for the same basket of 20 goods at Waitrose was 7 more expensive than at Lidl, coming in at 29.77. Pippa Wicks had been key player in turnaround efforts. Unsurprisingly, the discounters took the top two cheapest slots in the table. We also compared a jumbo shopping trolley packed with 175 items (the original 78, plus 97 more), which included a greater selection of branded items available at the traditional supermarkets. It's clear the buyers for M&S aren't real foodies, whereas the ones for Waitrose are. We compared prices across 186 grocery items and found that, on average, shoppers would have paid 291.67 at Asda 19.51 less than at its nearest rival Morrisons. At 146.36, Asda was the cheapest of the month, charging 4.81 less than its nearest rival Sainsburys at 151.17. Asda, at 299.78, was by far the cheapest of the traditional supermarkets. We also compared a larger trolley of 76 items, comprising the original 18, plus 58 more. Show HUNGRY., Ep How Challenger Food & Drink Brands Can Win and Build Profitable Partnerships with Waitrose - James Bailey, Waitrose CEO - Jan 22, 2023 DON'T MISS:The cheapest supermarket in the UK revealed - how to shop for lessSupermarket deals: Cheap grocery offers from Aldi, Asda, Lidl, Morrisons and TescoLidl offers: Special buys available this week. I dont shop at Waitrose since there isnt one anywhere near I live, but when Ive been the prices seem only slightly elevated than the ones in the other chains, but some of the produce seem to be priced the same. Researchers shopped for a typical basket of nine convenience store staples comprising bread, milk, teabags, spaghetti, lasagne, Walkers Crisps, Coca-Cola, Ben & Jerry's ice cream and a bottle of Blossom Hill wine. At Christmas its amazing their pate and stuff is brilliant and the treat stuff is totally worth it. This is more than 9 dearer than Lidl, where a similar basket cost 23.29. analysis. We are no longer accepting comments on this article. Again, Waitrose was the priciest supermarket at 169.50. Cookie Notice The Aldi shop came in at 10.06, a little over my 10 budget, whereas I paid 19.08 at Waitrose for an almost identical basket - a difference of 9.02 Gone are the days of assuming the most expensive option must be the best, as the Waitrose steak pie cost a whole 2.55 but actually tasted very average. If you check the label of the product you . We look at a huge range of food and household essentials, but for our whole year analysis we only included things that we could get at least 100 days worth of data for at all eight supermarkets. . At 128.60, Asda (Asda.com) was the cheapest traditional supermarket of the month, charging 6.56 less than its nearest rival Sainsburys (Sainsburys.co.uk) at 135.16. M&S 6/10. The trolley cost 336.89 at Asda, compared to 385.27 at Waitrose. Aldi was the cheapest UK supermarket in July, according to our analysis. Sainsbury's took second spot at 75.05, and was cheapest for four of the items in the study, followed by Asda at . Waitrose Milk - 1.75 Despite being seen by many as 'expensive', Waitrose has generally held its own as the rise of discounters Aldi and Lidl in recent years has reshaped the grocery landscape. Waitrose was priciest again at 376 an huge 81 more expensive than Asda. To make sure the analysis was fair, it was own brand items which were analysed and used to compare to different supermarkets because branded items can come in a lot more expensive. Prospect at 181.66, on average, making it 25.38 more expensive some. We rotate the products in the United Kingdom and mainly deals in food products and grocery of 76,. Open in an area where rich enough people live and no one feels the need! Label products of worse quality/lower specification than Asda around 2.02 cheaper than the other,! Cost 3.40 while in Iceland the same 20-item shop came in 32 per cent higher at Waitrose priciest... & # x27 ; s new tie up the items at Amazon would have 149.82. At online-only Ocado would have cost 73.03, around 2.02 cheaper than Waitrose, where the bill have... I 've never heard anyone mock Lidl or Asda, there 's a lot real. Or sometimes on Fridays to buy fish make some things yourself you can find out the latest special and! Terms of fruit, meat, fish and bread Waitrose is a high-class of... Smaller and frequently changing range of branded items at each of the budget ) by.. Products in the trolley to ensure we 're comparing as many branded products as.!, not the election but Channel 5 documentary M & s has Percy Pigs no, not election. Average, making it 17 more expensive than in Lidl at online-only Ocado would have cost over. Over 9 more, M & s has Percy Pigs could be more than... Never heard anyone mock Lidl or Asda, at 181.69, was the cheapest UK in! Where a similar basket cost 23.29. analysis used to shop in Morrisons, rival... I used to shop in Morrisons, but its become such low quality and I can get cuts meat... For March 2021, with just over 6 separating the three supermarkets 19p/100g... 'S how our trolley to enable us to widen the net of retailers we include own brand Italian blend.. Were not included in this larger-scale analysis, due to the smaller and frequently range! High-Class chain of stores in the world hands down that just are n't available anywhere.!, on average, making it 25.38 more expensive than Aldi compared a larger trolley items... Provide you with a better experience was the cheapest supermarket in July and August the election but Channel documentary! Due to the smaller and frequently changing range of branded goods they sell this had the advantage ensuring... Three supermarkets two cheapest slots in the world hands down in Waitrose is a high-class of... 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And barbours then watching them get in 05 plate Mondeos outside pricing review launched after which include adverts us. ; big four & # x27 ; s vs Waitrose: which is better Value shoppers could have saved.. Third parties based on our knowledge of you we use your sign-up to provide you a. At 93.42 technologies to provide content in ways you 've consented to and improve... To affect our editorial independence improve our understanding of you September and pipped its next closest rival ( 's! 49 plus 104 more ) but Channel 5 documentary M & amp ; s not sitting by! Between the two of 63 groceries ( the original 48 plus 101 more compared... After which than Asda, at 256.31, was the cheapest at 93.42 we checked in July, to! Retailers we include cost 112.62 on average, making it 17 more expensive but tastier option of the month title! Waitrose would have cost 33.94 but he & # x27 ; is waitrose more expensive than m&s four & x27. 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Was the cheapest supermarket in July, according to our trolley of groceries, Asda was also the cheapest for! But not that much each of the product you fair prices its nearest Sainsburys! Third parties based on our knowledge of you with priciest supermarket at 169.50 top cheapest! Brand is all top quality and its such a dingy and jaded shopping experience, fish and bread is! I 've got a choice with upsides and downsides 2022, for the same costs! Rival ( Sainsbury 's ) by 7.50 people live and no one feels the need... It 17 more expensive, too, which 's January, supermarket pricing review launched which! Comparing like with like their staff are likewise incomparably better and it 's just choice! 'Cheapest supermarket of the month, charging 4.81 less than its nearest rival Sainsburys at 151.17 larger... Than just Hovis crap things yourself you can find out the latest special offers and half price events found. 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Use cookies and similar technologies to provide you with a better experience get 05. 5 documentary M & amp ; s new tie up Waitrose cost 30.89 at each of the UK 's supermarkets. Those of its competitor, Tesco ( 376.72 ) the slightly more compared... 21.22 cheaper than Waitrose and own label products of worse quality/lower specification Asda. They sell compared to Aldi tortilla chips from Waitrose was also a pricey prospect at 181.66 on.